Intro
Gradient Ventures is a Google's venture capital firm focusing on early-stage startups within AI. For 2022, the company sought to create an immersive experience for founders and investors to converge and connect in NYC for one night.
Senior Art Director / Designer
Creative Director: Leah Pincus
Illustrator: Martina Gil
Production Design: Pier 57 NYC
Agency: Monks
Deliverables:
Production Design
Visual Design
Art Direction
Year
/
2022
Client
/
Gradient Ventures
Concept
Inspired by the city's skyline, energy, and ambition, the creative approach was to reimagine iconic landmarks through the brand's lens to evoke aspiration and positivity. Deliverables include summit concept, event collateral, digital signage, presentation design, merch, and more. A highlight of the project is a custom digital screen spanning +100 ft that we had full reign on projecting onto. We concepted a custom wheatpaste idea honoring NYC.
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