Intro
What began as a patron relationship quickly evolved into a creative partnership with the team at Legend Has It, Sacramento's premier high-fidelity listening bar. I collaborated with the founders to launch apparel drops and concepts that position LHI as the region's definitive, high-fidelity listening experience.
Role: Design
Copywriter: Greg Yang
Deliverables:
Graphic Design
Art Direction
Marketing Materials
Year
/
2025
Client
/
Legend has It
Drop 01: The Anniversary Bodega
To celebrate one year in Sacramento, founders Jose and Vic wanted a capsule that honored their roots. Drawing on their New York upbringing and family bodega heritage, we created a playful storefront illustration. The design integrates specific details of the bar alongside local Sacramento staples like the Tower Bridge and the city's famous tree canopy, symbolizing LHI's place as a neighborhood anchor. Marketing materials were also developed to promote the anniversary and event on socials.
Drop 02: Sac B-Sides
The follow-up capsule shifted focus to a bold, typographic tribute to the city. We designed a custom mark that merges high-fidelity sound waves with the stacking of the bar's vinyl shelving, forming a layout of "LHI" and "SAC." The graphic was rolled out across a heavyweight hoodie, a "Golden Hour" cap, and a matching canvas tote.
Next work
