Chromebooks Feature Assets
Intro
Monks created a video series for Chromebook focused on the excitement surrounding Google AI features for their devices. The videos illustrated how these features allow users to do less to do more by letting Google AI handle the mundane tasks in life. As an embedded creative on their product marketing team, I provided art direction on concepts, narratives, storyboards, and visual design for three main features while also managing the handoff to our design and animation team. Role: Senior Art Director Senior Copywriter: Lauren Wittenberg Creative Director: Sarah Alberg Agency: Monks
Deliverables:
Art Direction
Visual Design
Production Design
Year
/
2024
Client
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Chromebook
Concept
AI can be overwhelming and frustrating. But Google AI features on Chromebooks? They’re ease and helpful, above all.
The concept visualizes the quiet power that Chromebook has that allows audiences to effortlessly glide through tasks and activities. Visual execution leans on simplicity and ease like softer palettes, gradients blends, and animation actions that glides and guides.
