Intro
Monks created a video series for Chromebook focused on the excitement surrounding Google AI features for their devices. The videos illustrated how these features allow users to do less to do more by letting Google AI handle the mundane tasks in life.
As an embedded creative on their product marketing team, I provided art direction on concepts, narratives, storyboards, and visual design for three main features while also managing the handoff to our design and animation team. Furthermore, more than +1000 digital and print assets were also created alongside this video as a bigger launch to announce to press along with supporting Chromebook's marketing team.
Role: Senior Art Director
Senior Copywriter: Lauren Wittenberg
Creative Director: Sarah Alberg
Agency: Monks
Deliverables:
Production Design
Visual Design
Art Direction
Year
/
2024
Client
/
Chromebook
Concept
AI can be overwhelming and frustrating. But Google AI features on Chromebooks? They’re ease and helpful, above all.
The concept visualizes the quiet power that Chromebook has that allows audiences to effortlessly glide through tasks and activities. Visual execution leans on simplicity and ease like softer palettes, gradients blends, and animation actions that glides and guides.
Marketing Playbook
Alongside the launch sizzle reels, the project scope expanded to encompass press announcements, multi-channel marketing materials, and a comprehensive creative playbook. This playbook delivered over 1,000 assets tailored for global product marketing teams, ranging from digital feature demos to specialized video content optimized for retail and in-store displays.
Next work
